In this powerful personal piece for The Ophthalmologist, Dr. Jacqueline Beltz shares the story behind launching OKKIYO—a beauty brand born from her frustration with telling patients to simply avoid makeup due to sensitive eyes. As an ophthalmologist and lifelong beauty lover, she explains how the lack of truly eye-safe cosmetic options led her to create her own solution: clinically tested, sensitive-eye-friendly makeup with accessibility at its core. The article explores the deep connection between eye health, confidence, and self-expression, and how OKKIYO bridges that gap with compassion, innovation, and purpose.

Read the full article here.