PRIORITEYES MASCARA (BROWN)
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PRIORITEYES Mascara by OKKIYO: BROWN
- This is the same formula as our award-winning PRIORITEYES Mascara in Black
- Produced in response to our most frequently asked question
- By Leading Australian Ophthalmologist Dr. Jacqueline Beltz
- Specifically for sensitive eyes, clinically proven to be extremely well tolerated
- Made in Italy for high-performance without compromise: definition, volume, conditioning and nourishing
- Clean formula with over 90% natural ingredients, including Manuka honey
- Brown Colour for a more subtle look
- Square, visually-accessible packaging made of recycled materials
- Ethical practices: cruelty-free and $1 from each sale supports Aboriginal and Torres Strait Islander Eye Health
Experience the Fusion of Eye Care and Glamour with PRIORITEYES Mascara.
Start with clean, dry lashes — free of oil or old makeup residue.
Wiggle the wand gently at the root of your lashes, then draw upward and outward to coat evenly.
Apply one coat for a natural, everyday look, or two thin coats for a more dramatic finish. Let the first coat set for a few seconds before adding a second to avoid clumping.
Use a zigzag motion through the lash tips for separation and length.
Water, Citrus Aurantium Dulcis
(Orange) Fruit Extract, Citrus Nobilis (Mandarin Orange) Fruit Extract, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera (Carnauba) Wax,Oryza Sativa (Rice) Bran Wax, Palmitic Acid, Propanediol, Acrylates/Ethylhexyl Acrylate Copolymer, Polyglyceryl-6 Distearate, Silica, Stearic Acid, VP/Eicosene Copolymer, Myrica Pubescens Fruit Wax, Aminomethyl
Propanediol, Hydroxyethylcellulose, 1,2-Hexanediol, Caprylyl Glycol, Glycerin, Honey, Hydroxyacetophenone, Helianthus Annuus (Sunflower) Seed Oil, Laureth-21, Lycium Barbarum Fruit Extract, Potassium Sorbate, Mangifera Indica (Mango) Fruit Extract, Disodium Phosphate, Polysorbate 60, Tocopherol,
Sodium Phosphate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI77492 (Iron Oxides), CI 77499 (Iron Oxides).
Developed under the guidance of Dr. Jacqueline Beltz, this mascara is tailored for those with sensitive eyes, giving you the best chance of a comfortable, irritation-free experience. It's the perfect blend of medical-grade care and cosmetic elegance.
Indulge in Italian Craftsmanship: PRIORITEYES Mascara is not just makeup; it's a luxury experience for your lashes. Our black mascara is highly smudge proof, lasting through watery eyes and eye drops, all while being a breeze to remove. Its "clean" formula boasts over 90% natural ingredients, including nourishing Australian Manuka honey and rejuvenating citrus extracts.
Sustainable Packaging & Social Impact: Our commitment extends beyond beauty. The mascara comes in square, recycled packaging, designed for accessibility. Embrace ethical beauty with our cruelty-free promise, and feel good knowing that with every purchase, $1 supports Aboriginal and Torres Strait Islander Eye Health.
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CLINICALLY TESTED

90% NATURAL

LENGTHENING & VOLUMISING

WITHSTANDS WATERY EYES
Reviews
Let customers speak for us
from 2435 reviews
Im very pleased with this eyeliner. So easy to apply and does not drag the skin or irritate my eyes
Very easy to apply and easy to take off.
10/10 for sensitive eyes! I usually can’t wait to take my makeup off because my eyes get so irritated, but with this mascara, I don’t even notice I’m wearing it. It’s comfortable, gentle on my eyes, and does exactly what I want it to do. I’m genuinely so happy with this purchase and would absolutely recommend it to anyone with sensitive eyes.
excellent product, highly recommend it.
lovely to wear and easy to remove
Excellent no eye irritation just great to be able to wear mascara again
I hit the 5 star button because I’ve bought several in the past and they are fantastic. This latest one however seems a little dry. Not the usual standard.
VISUALEYES EYELINER – CLAY
I am fair and this brown mascara really suits.
On weekends where you don't want much make-up this looks like your own lashes. It is still fairly deep in pigment so it makes a statement without overpowering. Opens up eyes a little more. Still with definition but maintains softness.
I’m really happy with this mascara. It’s super smooth and doesn’t clump or smudge. Most importantly though, it doesn’t irritate my sensitive eyes. In the past I have taken an antihistamine 20 mins prior to application - no more. Thank you for a fabulous product.
Great eyeliner soft and easy to apply. Good to have sharpener attached.
For the first time I can now wear eye-liner & mascara without getting that grit in your eye feeling. Thank you!
So good I forgot I’d put it on. That would be a first for me. 5 stars.
Extremely happy & satisfied with the mascara and eyeliner. Both are easy to apply, stays on perfectly & easy to remove. My eyelashes have thinned but this mascara really helps. I’m so impressed.
Brilliant no smudging
After a bad run of eye styes I’d basically given up on wearing mascara or any eye makeup. A friend recommended trying the Okkiyo mascara and so far so good. Have used a few times, goes on beautifully and my eyes have been completely fine afterwards. I’m delighted.
- 5 stars: 197 (78%)
- 4 stars: 23 (9%)
- 3 stars: 19 (7%)
- 2 stars: 7 (3%)
- 1 star: 8 (3%)
Very easy to apply and easy to take off.
I am fair and this brown mascara really suits.
On weekends where you don't want much make-up this looks like your own lashes. It is still fairly deep in pigment so it makes a statement without overpowering. Opens up eyes a little more. Still with definition but maintains softness.
Absolutely the best mascara I have owned. I stopped wearing mascara regularly as it often felt uncomfortable to wear. The Okkiyo mascara is lovely, soft to wear and flattering. It doesn’t seem to clump on the brush and it lasts the full day. The brown shade is natural looking and soft on my eyes. Very flattering and comfortable, thank you. I also love that accessibility is part of this brand, either high contrast colours on the tube and braille friendly text.
This product is truly a game changer! After having numerous glaucoma procedures over the years, I can finally use this product without worrying about irritation. It’s flattering, comfortable, and easy to remove. Best of all, no more painful, red eyes!
I was disappointed with this product as I found it to go on very thick, doesn’t help that my eyelashes have become so thin due to my age😢
This mascara is brilliant for my sensitive eyes - Only thing I think
$10 added for delivery is a bit expensive given that it is such a small item
PRIORITEYES MASCARA (BROWN)
The best eye makeup…I have ever used.
Love the formula...brush is difficult to use . Thick clumpy gluggy does not separate lashes have to use another brush to comb through..constructive criticism..maybe have 2 types of brushes . Slimmer wand plus the brush I like the eyeliner ..gentle on my eyes
Love the mascara, but I’m disappointed in the eyeliner. The eyeliner is actually really good but after only two weeks of normal use it has almost all used up with no ability to wind any further. Therefore, it looks as though it is almost finished which is not satisfactory for a product of that price to only have that small window of time before it has run out
I have battled with sensitive eyes for years - itching – dryness – redness – tearing – swelling etc.
I tried one mascara after another and nothing worked for me.
At one point I had to stop using mascara & eye products completely, as they made my eyes so uncomfortable.
I searched far & wide for an allergy-free, cruelty free, ethical product. I tried heaps of brands – none worked.!!
Eventually I found Okkiyo – and I have been using it for ages now – with minimal issues and happy eyes.!!
The formula is hypoallergenic, ophthalmologist-tested and avoids harsh chemical preservatives and irritating things.
What’s more I love the square tube – easy on my stiff fingers and does not insist on rolling away from me.
I have pledged my allegiance to Okkiyo.
Great stuff!!
I'm a busy emergency doctor qith my own share of eye pathology and this is the first mascara I've found that doesn't run over a ten hours shiftmor irritate my eyes. Also love supporting women in surgery, great product!
Absolutely love this product! I have sensitive skin and anything on my lashes has always made my eyes sting. I had given up on wearing mascara but I saw an advert for OKKIYOI and I will admit, "scam" did go through my mind. I was so wrong. I absolutely love this mascara and have had no stinging at all. Thank you for producing a fabulous product for us gals with sensitive skin / eyes.
PRIORITEYES MASCARA (BROWN)
Being in my 60s with blepharitis and dry eye I have not worn mascara for several years. Have tried this product for 2 weeks and it is perfect. Easy to use and remove and my sensitive eyes are fine with it. Very happy customer.
Nice, doesn’t smudge, the brown colour is a bit dark (I like more of a lighter brown), other than that really good for my eyes:)
Very disappointed in Black and Brown Mascara. Excessive amount of very "wet" mascara is being withdrawn on the brush applicator resulting in clumpy lashes. The fibers on the applicator are too soft, they also clumped together when trying to remove excess mascara back into tube making it impossible to apply evenly. Definitely not worth the cost of these products.
PRIORITEYES MASCARA (BROWN)
PRIORITEYES MASCARA (BROWN)
I ended up with Panda eyes even using a primer and waterproof mascara and had almost given up on wearing mascara . I starting using the Okkiyo mascara and I’ve had no smudging or Panda eyes and it comes off easily at the end of the day with warm water so no rubbing with other chemicals to further irritate sensitive eyes.
Love it !
Easy to apply and no stinging eyes !!!!!
I absolutely love the mascara. I no longer have itching, watering eyes.
I have passed on your brand to many of my friends.
I must admit I was skeptical about using mascara again until I saw this, I have very sensitive eyes and had to stop using mascara due to infections. I can use this day and night and have had no problems at all.
This is the first mascara that I have been able to wear in a number of years that does not react with my dry, sensitive eyes. I have worn it for up to seven hours so far and absolutely no side effects. I am very happy as I have not worn mascara for such a long time and I feel like a new person.
At 72 I am aware my skin tone is fading as my hair and eyebrows are lightening and the brown rather than black eyelashes are kinder to one's looks. The composition of the mascara is fluid and not clumpy. No weepy eyes when using either colour. Very happy with the product.
Goes on easy, comes off easy. Have some build up of product on brush and base of handle on brush. Not sure if due to transport as live in tropics. But very surprised how nice it feels. Definitely will purchase again. Carol
A bit thick
After having cataract surgery I couldn’t find an eye mascara that didn’t irritate my eyes within an hour of putting it on. PRIORITEYES MASCARA Doesn’t irritate at all, such a relief to be able to wear an eye mascara like this one.
I have thyroid eye disease so have found up until this week sensitivity all products.Not any more .Thankyou My eyes are made up once again !
I am a little concerned about wearing this mascara. I tried it but felt I had to remove it after a few hours because it was irritating my eyes.
I find this mascara clumps my lashes and its no easier to remove than other well known brands. Not overly impressed at all.

