Choose your shade: Black for more contrast, Brown for a natural lift.

Apply to clean, dry lashes with a wiggle-and-sweep motion from root to tip.

One coat for everyday wear, two thin coats (letting the first set) for more drama.

The two wands can also be layered. Brown as a base coat with Black on top for added depth with a softer overall look.

Sensitive eyes, mature eyelids, contact lens wearers (when not applied to the waterline), those who have stopped wearing eyeliner due to irritation.

Dimethicone, Mica, Synthetic Wax,CI 77491, Silica, Stearyl Dimethicone, CI 77499, Caprylic/Capric Triglyceride, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Octadecene, CI 77891, Dimethicone/Vinyl Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, CI 77492, Panthenol, Chamomilla Recutita Flower Extract, Isoceteth-10

Developed under the guidance of Dr. Jacqueline Beltz, this eyeliner is tailored for those with sensitive eyes, ensuring a comfortable, irritation-free experience. It's the perfect blend of medical-grade care and cosmetic elegance.

Indulge in Italian Craftsmanship: PRIORITEYES Mascara is not just makeup; it's a luxury experience for your lashes. Our black mascara promises no smudging, lasting through watery eyes and eye drops, all while being a breeze to remove. Its clean formula boasts over 90% natural ingredients, including nourishing Australian Manuka honey and rejuvenating citrus extracts.

Sustainable Packaging & Social Impact: Our commitment extends beyond beauty. Embrace ethical beauty with our cruelty-free promise, and feel good knowing that with every purchase, $1 supports Aboriginal and Torres Strait Islander Eye Health.