PRIORITEYES MASCARA (BROWN)
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PRIORITEYES Mascara by OKKIYO: BROWN
- This is the same formula as our award-winning PRIORITEYES Mascara in Black
- Produced in response to our most frequently asked question
- By Leading Australian Ophthalmologist Dr. Jacqueline Beltz
- Specifically for sensitive eyes, clinically proven to be extremely well tolerated
- Made in Italy for high-performance without compromise: definition, volume, conditioning and nourishing
- Clean formula with over 90% natural ingredients, including Manuka honey
- Brown Colour for a more subtle look
- Square, visually-accessible packaging made of recycled materials
- Ethical practices: cruelty-free and $1 from each sale supports Aboriginal and Torres Strait Islander Eye Health
Experience the Fusion of Eye Care and Glamour with PRIORITEYES Mascara.
Water, Citrus Aurantium Dulcis
(Orange) Fruit Extract, Citrus Nobilis (Mandarin Orange) Fruit Extract, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera (Carnauba) Wax,Oryza Sativa (Rice) Bran Wax, Palmitic Acid, Propanediol, Acrylates/Ethylhexyl Acrylate Copolymer, Polyglyceryl-6 Distearate, Silica, Stearic Acid, VP/Eicosene Copolymer, Myrica Pubescens Fruit Wax, Aminomethyl
Propanediol, Hydroxyethylcellulose, 1,2-Hexanediol, Caprylyl Glycol, Glycerin, Honey, Hydroxyacetophenone, Helianthus Annuus (Sunflower) Seed Oil, Laureth-21, Lycium Barbarum Fruit Extract, Potassium Sorbate, Mangifera Indica (Mango) Fruit Extract, Disodium Phosphate, Polysorbate 60, Tocopherol,
Sodium Phosphate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI77492 (Iron Oxides), CI 77499 (Iron Oxides).
Developed under the guidance of Dr. Jacqueline Beltz, this mascara is tailored for those with sensitive eyes, giving you the best chance of a comfortable, irritation-free experience. It's the perfect blend of medical-grade care and cosmetic elegance.
Indulge in Italian Craftsmanship: PRIORITEYES Mascara is not just makeup; it's a luxury experience for your lashes. Our black mascara is highly smudge proof, lasting through watery eyes and eye drops, all while being a breeze to remove. Its "clean" formula boasts over 90% natural ingredients, including nourishing Australian Manuka honey and rejuvenating citrus extracts.
Sustainable Packaging & Social Impact: Our commitment extends beyond beauty. The mascara comes in square, recycled packaging, designed for accessibility. Embrace ethical beauty with our cruelty-free promise, and feel good knowing that with every purchase, $1 supports Aboriginal and Torres Strait Islander Eye Health.
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CLINICALLY TESTED

90% NATURAL

LENGTHENING & VOLUMISING

WITHSTANDS WATERY EYES
As featured in





Let customers speak for us
from 1151 reviews
Love my new mascara, easy on my lashes, easy to wash off, kind to my eyes. Love it woulfnt buy any other
This is a fantastic quality mascara, no irritation or smudging, and it comes off easily. Great to know there are no nasty, harmful chemicals in its composition. This is a product I would re-order.
Great for contact wearing doesnt sting eyes and get under the lenses when you rub your eye briefly.
Loved the size if the mirror, much larger than i expected.
I have super sensitive brown eyes and finally a gorgeous mascara on brown that not only looks amazing, does not trigger and sting my eyes!
Making the switch to Okkiyo mascara was the best decision for my eyes! No more stinging eyes and it goes on so easily,
Best discovery and best mascara ive ever used !!
I have sensitive eyes which are prone to dryness. This mascara seems very gentle and hypo allergenic. No stinging, redness or irritations. Easy to order and quick delivery.
I am notorious for panda eyes so can usually only use tubing mascara. This mascara is wonderful, gives full lashes that stays put all day and is super easy to remove (I just use a balm cleanser all over). This and one other are definitely now my holy grail
Excellent product , long lasting and great for thickness and length.
This is the only mascara I buy now. Great product for my sensitive eyes.
Pleased to find a mascara that doesn’t sting my eyes.
my old mascara just wasn’t cut it and I couldn’t wear it anymore. Since buying this I’ve worn it everyday it feels so much better no sting, no crusty itch. Easy to remove. Very Happy.
Easy to apply. Feels so gentle and does not clump. Extremely happy 😊
As an eye surgeon myself, I see so many patients with sensitive eyes or dry eyes, and they’ve been told they can’t wear mascara. I personally have been using this mascara for 2 years - and love it ! A and also recommending it to my patients for that period of time too. My patients love this product as much as I do, and for many, Priorteyes mascara has been life changing for them . Highly recommended product for people with or without sensitive eyes , the mascara is luxurious, beautiful, safe, and healthy
I purchased what i thought was an Australian made product... The brush is very basic and lacks the coverage of finer 'bristles'. My purchase was about 4 weeks ago and its gone clumpy. An expensive purchase that I unfortunately wont be supporting again.
Purchased this mascara for my mum who has always struggled with irritated eyes due to allergies/hooded eyes. She sent me a message a week later to update me on this mascara after testing it:
Just thought I'd update you on the mascara.
"I applied it fairly lightly to one eye because both eyes are still a bit affected by the gum flowers here and I wanted to compare.
The mascara didn't bother me or my eye.
I must have rubbed my eyes a fair bit because when I was cleaning my face for bed, there was hardly any left on my lashes.
Good to know it comes off easily and that the loose bits also don't irritate.
The colour is a nice brown, often the browns are almost black.
I look forward to applying it fully next time I go somewhere fancy."
Hope this helps a small business grow! ❣️
I have very sensitive eyes & react to most mascaras but this one is great & no reaction.
I’m absolutely thrilled about this mascara. My eyes are very sensitive & whilst I’ve have tried a number of other “no nasties, vegan, all natural” options, none of these made my eyes stop watering & reacting. OKKIYO, is my success story, so thank you Jacqueline, I can now wear your mascara with 100% confidence. It’s a winner for me! 🤩
Brown was a big too brown. I will order black next. No sore eyes.
