PRIORITEYES MASCARA (BROWN)
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PRIORITEYES Mascara by OKKIYO: BROWN
- This is the same formula as our award-winning PRIORITEYES Mascara in Black
- Produced in response to our most frequently asked question
- By Leading Australian Ophthalmologist Dr. Jacqueline Beltz
- Specifically for sensitive eyes, clinically proven to be extremely well tolerated
- Made in Italy for high-performance without compromise: definition, volume, conditioning and nourishing
- Clean formula with over 90% natural ingredients, including Manuka honey
- Brown Colour for a more subtle look
- Square, visually-accessible packaging made of recycled materials
- Ethical practices: cruelty-free and $1 from each sale supports Aboriginal and Torres Strait Islander Eye Health
Experience the Fusion of Eye Care and Glamour with PRIORITEYES Mascara.
Start with clean, dry lashes — free of oil or old makeup residue.
Wiggle the wand gently at the root of your lashes, then draw upward and outward to coat evenly.
Apply one coat for a natural, everyday look, or two thin coats for a more dramatic finish. Let the first coat set for a few seconds before adding a second to avoid clumping.
Use a zigzag motion through the lash tips for separation and length.
Water, Citrus Aurantium Dulcis
(Orange) Fruit Extract, Citrus Nobilis (Mandarin Orange) Fruit Extract, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera (Carnauba) Wax,Oryza Sativa (Rice) Bran Wax, Palmitic Acid, Propanediol, Acrylates/Ethylhexyl Acrylate Copolymer, Polyglyceryl-6 Distearate, Silica, Stearic Acid, VP/Eicosene Copolymer, Myrica Pubescens Fruit Wax, Aminomethyl
Propanediol, Hydroxyethylcellulose, 1,2-Hexanediol, Caprylyl Glycol, Glycerin, Honey, Hydroxyacetophenone, Helianthus Annuus (Sunflower) Seed Oil, Laureth-21, Lycium Barbarum Fruit Extract, Potassium Sorbate, Mangifera Indica (Mango) Fruit Extract, Disodium Phosphate, Polysorbate 60, Tocopherol,
Sodium Phosphate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI77492 (Iron Oxides), CI 77499 (Iron Oxides).
Developed under the guidance of Dr. Jacqueline Beltz, this mascara is tailored for those with sensitive eyes, giving you the best chance of a comfortable, irritation-free experience. It's the perfect blend of medical-grade care and cosmetic elegance.
Indulge in Italian Craftsmanship: PRIORITEYES Mascara is not just makeup; it's a luxury experience for your lashes. Our black mascara is highly smudge proof, lasting through watery eyes and eye drops, all while being a breeze to remove. Its "clean" formula boasts over 90% natural ingredients, including nourishing Australian Manuka honey and rejuvenating citrus extracts.
Sustainable Packaging & Social Impact: Our commitment extends beyond beauty. The mascara comes in square, recycled packaging, designed for accessibility. Embrace ethical beauty with our cruelty-free promise, and feel good knowing that with every purchase, $1 supports Aboriginal and Torres Strait Islander Eye Health.
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CLINICALLY TESTED

90% NATURAL

LENGTHENING & VOLUMISING

WITHSTANDS WATERY EYES
Reviews
Let customers speak for us
from 2516 reviews
I'm very happy with this mascara, it applies easily is non irritating stays on until washed with warm water
Very happy with the eye liner soft texture makes application easy only needs a small amount to blend, I can finally wear eyeliner again that suits mature skin
I have bought this before and wanted more to give to my fiends. It is so good for older eyes. I’ve had cataract surgery and have dry eyes,it’s about the only product that doesn’t irritate them !
Love them both. Only mascara I can use without aggravating my eyes.
Just purchased both for my granddaughters Xmas stocking.
Best mascara I’ve found for my sensitive eyes. I bought the brown and black and like them both.
Great product.
the best eyeliner i have ever bought and im 70 years old so ive bought many over the years
This mascara is legit. It is exactly what it claims to be. I am giving it to my friends. Hence this recent multiple order. Thank you
Ultimate Bundle For Sensitive Eyes (Signature Edition)
Mascara : no reaction, a little clumpy for my short lashes. But really happy to find a mascara that doesn't cause my eyes to react.
Eye liners: no reactions. Soft and easy to apply. Black liners smudges too easily (perhaps it's my Asian eyes). I absolutely love the Clay liner. Can be used as an eyeshadow
PRIORITEYES MASCARA (BLACK)
After 2 recent eye surgeries, being able to wear mascara has been impossible without experiencing eye irritation and redness. I also have ‘dry eye’ & have been avoiding any eye makeup for the past 2 years.
However I was encouraged to give Okkiyo a try after reading reviews and the introduction of the product by Dr Jacqueline Beltz. I am very happy with the mascara, gentle eye wipes & sensational magnifying mirror. I’ve just received my 2nd order of both black and brown mascara. I’m looking forward to the eye cleansing product becoming available soon.
Congratulations on a fabulous product which I can use confidently knowing it will not affect my sensitive eyes adversely.
The mascara is everything the add says.
Love the product!!
Love this eyeliner
- 5 stars: 200 (76%)
- 4 stars: 25 (10%)
- 3 stars: 21 (8%)
- 2 stars: 8 (3%)
- 1 star: 8 (3%)
I'm very happy with this mascara, it applies easily is non irritating stays on until washed with warm water
There's really nothing that sets this mascara apart from supermarket brands. It's clumpy, messy, and just blah. So given the price point, it really is below average. Just buy a Priceline or Chemist Warehouse brand for $20 and you'll have a better product.
I wanted to love this, but unfortunately after a few hours wear I still experience eye irritation with this product (but less so than with other brands). I do find it goes on a bit clumpy also.
Goes on smoothly, no clumping, great brown colour, dark but not too dark, best mascara I have tried
Just rote for my 70year old eyes and lashes! Easy on and then easy to get off!!
Recommended!!!
Hi
I find the eyeliner quickly wears off as with the mascara doesn't stay on long my eyes just soak it all up
Good for sensitive eyes
As an older lady with greying hair, often black mascara is too bold for day to day wear. I thought I would try the brown. It appeared to be very brunette / red head but as it dried settled to just be a darkish brown and highlighted the lashes. I would love another colour-charcoal grey?
Very easy to apply and easy to take off.
I am fair and this brown mascara really suits.
On weekends where you don't want much make-up this looks like your own lashes. It is still fairly deep in pigment so it makes a statement without overpowering. Opens up eyes a little more. Still with definition but maintains softness.
Absolutely the best mascara I have owned. I stopped wearing mascara regularly as it often felt uncomfortable to wear. The Okkiyo mascara is lovely, soft to wear and flattering. It doesn’t seem to clump on the brush and it lasts the full day. The brown shade is natural looking and soft on my eyes. Very flattering and comfortable, thank you. I also love that accessibility is part of this brand, either high contrast colours on the tube and braille friendly text.
This product is truly a game changer! After having numerous glaucoma procedures over the years, I can finally use this product without worrying about irritation. It’s flattering, comfortable, and easy to remove. Best of all, no more painful, red eyes!
I was disappointed with this product as I found it to go on very thick, doesn’t help that my eyelashes have become so thin due to my age😢
This mascara is brilliant for my sensitive eyes - Only thing I think
$10 added for delivery is a bit expensive given that it is such a small item
PRIORITEYES MASCARA (BROWN)
The best eye makeup…I have ever used.
Love the formula...brush is difficult to use . Thick clumpy gluggy does not separate lashes have to use another brush to comb through..constructive criticism..maybe have 2 types of brushes . Slimmer wand plus the brush I like the eyeliner ..gentle on my eyes
Love the mascara, but I’m disappointed in the eyeliner. The eyeliner is actually really good but after only two weeks of normal use it has almost all used up with no ability to wind any further. Therefore, it looks as though it is almost finished which is not satisfactory for a product of that price to only have that small window of time before it has run out
I have battled with sensitive eyes for years - itching – dryness – redness – tearing – swelling etc.
I tried one mascara after another and nothing worked for me.
At one point I had to stop using mascara & eye products completely, as they made my eyes so uncomfortable.
I searched far & wide for an allergy-free, cruelty free, ethical product. I tried heaps of brands – none worked.!!
Eventually I found Okkiyo – and I have been using it for ages now – with minimal issues and happy eyes.!!
The formula is hypoallergenic, ophthalmologist-tested and avoids harsh chemical preservatives and irritating things.
What’s more I love the square tube – easy on my stiff fingers and does not insist on rolling away from me.
I have pledged my allegiance to Okkiyo.
Great stuff!!
I'm a busy emergency doctor qith my own share of eye pathology and this is the first mascara I've found that doesn't run over a ten hours shiftmor irritate my eyes. Also love supporting women in surgery, great product!
Absolutely love this product! I have sensitive skin and anything on my lashes has always made my eyes sting. I had given up on wearing mascara but I saw an advert for OKKIYOI and I will admit, "scam" did go through my mind. I was so wrong. I absolutely love this mascara and have had no stinging at all. Thank you for producing a fabulous product for us gals with sensitive skin / eyes.
PRIORITEYES MASCARA (BROWN)
Being in my 60s with blepharitis and dry eye I have not worn mascara for several years. Have tried this product for 2 weeks and it is perfect. Easy to use and remove and my sensitive eyes are fine with it. Very happy customer.
Nice, doesn’t smudge, the brown colour is a bit dark (I like more of a lighter brown), other than that really good for my eyes:)
Very disappointed in Black and Brown Mascara. Excessive amount of very "wet" mascara is being withdrawn on the brush applicator resulting in clumpy lashes. The fibers on the applicator are too soft, they also clumped together when trying to remove excess mascara back into tube making it impossible to apply evenly. Definitely not worth the cost of these products.
PRIORITEYES MASCARA (BROWN)
PRIORITEYES MASCARA (BROWN)
I ended up with Panda eyes even using a primer and waterproof mascara and had almost given up on wearing mascara . I starting using the Okkiyo mascara and I’ve had no smudging or Panda eyes and it comes off easily at the end of the day with warm water so no rubbing with other chemicals to further irritate sensitive eyes.
Love it !
Easy to apply and no stinging eyes !!!!!
I absolutely love the mascara. I no longer have itching, watering eyes.
I have passed on your brand to many of my friends.
I must admit I was skeptical about using mascara again until I saw this, I have very sensitive eyes and had to stop using mascara due to infections. I can use this day and night and have had no problems at all.

