PRIORITEYES MASCARA (BROWN)
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PRIORITEYES Mascara by OKKIYO: BROWN
- This is the same formula as our award-winning PRIORITEYES Mascara in Black
- Produced in response to our most frequently asked question
- By Leading Australian Ophthalmologist Dr. Jacqueline Beltz
- Specifically for sensitive eyes, clinically proven to be extremely well tolerated
- Made in Italy for high-performance without compromise: definition, volume, conditioning and nourishing
- Clean formula with over 90% natural ingredients, including Manuka honey
- Brown Colour for a more subtle look
- Square, visually-accessible packaging made of recycled materials
- Ethical practices: cruelty-free and $1 from each sale supports Aboriginal and Torres Strait Islander Eye Health
Experience the Fusion of Eye Care and Glamour with PRIORITEYES Mascara.
Start with clean, dry lashes — free of oil or old makeup residue.
Wiggle the wand gently at the root of your lashes, then draw upward and outward to coat evenly.
Apply one coat for a natural, everyday look, or two thin coats for a more dramatic finish. Let the first coat set for a few seconds before adding a second to avoid clumping.
Use a zigzag motion through the lash tips for separation and length.
Water, Citrus Aurantium Dulcis
(Orange) Fruit Extract, Citrus Nobilis (Mandarin Orange) Fruit Extract, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera (Carnauba) Wax,Oryza Sativa (Rice) Bran Wax, Palmitic Acid, Propanediol, Acrylates/Ethylhexyl Acrylate Copolymer, Polyglyceryl-6 Distearate, Silica, Stearic Acid, VP/Eicosene Copolymer, Myrica Pubescens Fruit Wax, Aminomethyl
Propanediol, Hydroxyethylcellulose, 1,2-Hexanediol, Caprylyl Glycol, Glycerin, Honey, Hydroxyacetophenone, Helianthus Annuus (Sunflower) Seed Oil, Laureth-21, Lycium Barbarum Fruit Extract, Potassium Sorbate, Mangifera Indica (Mango) Fruit Extract, Disodium Phosphate, Polysorbate 60, Tocopherol,
Sodium Phosphate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI77492 (Iron Oxides), CI 77499 (Iron Oxides).
Developed under the guidance of Dr. Jacqueline Beltz, this mascara is tailored for those with sensitive eyes, giving you the best chance of a comfortable, irritation-free experience. It's the perfect blend of medical-grade care and cosmetic elegance.
Indulge in Italian Craftsmanship: PRIORITEYES Mascara is not just makeup; it's a luxury experience for your lashes. Our black mascara is highly smudge proof, lasting through watery eyes and eye drops, all while being a breeze to remove. Its "clean" formula boasts over 90% natural ingredients, including nourishing Australian Manuka honey and rejuvenating citrus extracts.
Sustainable Packaging & Social Impact: Our commitment extends beyond beauty. The mascara comes in square, recycled packaging, designed for accessibility. Embrace ethical beauty with our cruelty-free promise, and feel good knowing that with every purchase, $1 supports Aboriginal and Torres Strait Islander Eye Health.
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CLINICALLY TESTED

90% NATURAL

LENGTHENING & VOLUMISING

WITHSTANDS WATERY EYES
Reviews
Let customers speak for us
from 2465 reviews
Light not heavy yet uplifts and stays put with no smudging. Cleanses away easily with no need for harsh rubbing
PRIORITEYES MASCARA (BLACK)
I am a person who always puts makeup on… and mascara a must to create more open and bigger eyes.. I tried high end .. tubing.. cheap… nothing was amazing.. at the same time.. my right eye would weep in the morning.. smudging things.. not a good look..
first day with OKKIYO my right eye felt calm and not tearing as much.. I knew I needed to get the eyeliner it last not smudging.. genius.. I can feel great relief with my eye health.
Was a bit sceptical about the eyeliner but I’m glad to be proved wrong. The eyeliner and mascara are amazing! No irritation, super easy application and removal a breeze (the cleaning cloths are very good too!)
PRIORITEYES MASCARA (BLACK)
I used your mascara for a wedding it was perfect never ran or irritated my eyes. Thank you I finally found a great product for sensitive eyes..
Hi, I was thrilled with the mascara. It really goes on beautifully and no irritation to my eyes. So I ordered another one, and decided to try the eye pencils. And they are fantastic too. I am impressed that the eye liner pencil comes with its own sharpener. Thank you for producing this and good luck with marketing it. I'll be reordering in the future.
I find it so easy to apply - just glides on ti my wrinkly eyes. I’m really happy with it.
Great for my very sensitive eyes due to dry eye not irritating no itching great to be able to wear mascara again
Amazing! Does everything as promised. Glides on with the softest touch but doesn’t run all day. How is this possible? Great product. Probably the easiest and best I’ve ever used.
Happy with the eyeliner , prefer the brown over the black
Second time I’ve purchased this bundle. The mirrors are fabulous (must be I’ve got 2 now) and the mascara is a very good product. It lasts all day, lifts and separates lashes and it does not crumble
Very good to have a mascara I can wear without itching
After not being able to wear eye makeup for 6 months and feeling so self conscious the mascara and eyeliner have been life changing! I can wear them all day without any problems with my eyes! Amazing products!
I have used Okkiyo products for some time now & are a blessing for ladies who do not want garbage, chemicals or shoe polish in their mascara.
Eyeliner is also a fabulous safe product that is not scratchy or damaging on the eye
- 5 stars: 197 (77%)
- 4 stars: 25 (10%)
- 3 stars: 20 (8%)
- 2 stars: 7 (3%)
- 1 star: 8 (3%)
Hi
I find the eyeliner quickly wears off as with the mascara doesn't stay on long my eyes just soak it all up
Good for sensitive eyes
As an older lady with greying hair, often black mascara is too bold for day to day wear. I thought I would try the brown. It appeared to be very brunette / red head but as it dried settled to just be a darkish brown and highlighted the lashes. I would love another colour-charcoal grey?
Very easy to apply and easy to take off.
I am fair and this brown mascara really suits.
On weekends where you don't want much make-up this looks like your own lashes. It is still fairly deep in pigment so it makes a statement without overpowering. Opens up eyes a little more. Still with definition but maintains softness.
Absolutely the best mascara I have owned. I stopped wearing mascara regularly as it often felt uncomfortable to wear. The Okkiyo mascara is lovely, soft to wear and flattering. It doesn’t seem to clump on the brush and it lasts the full day. The brown shade is natural looking and soft on my eyes. Very flattering and comfortable, thank you. I also love that accessibility is part of this brand, either high contrast colours on the tube and braille friendly text.
This product is truly a game changer! After having numerous glaucoma procedures over the years, I can finally use this product without worrying about irritation. It’s flattering, comfortable, and easy to remove. Best of all, no more painful, red eyes!
I was disappointed with this product as I found it to go on very thick, doesn’t help that my eyelashes have become so thin due to my age😢
This mascara is brilliant for my sensitive eyes - Only thing I think
$10 added for delivery is a bit expensive given that it is such a small item
PRIORITEYES MASCARA (BROWN)
The best eye makeup…I have ever used.
Love the formula...brush is difficult to use . Thick clumpy gluggy does not separate lashes have to use another brush to comb through..constructive criticism..maybe have 2 types of brushes . Slimmer wand plus the brush I like the eyeliner ..gentle on my eyes
Love the mascara, but I’m disappointed in the eyeliner. The eyeliner is actually really good but after only two weeks of normal use it has almost all used up with no ability to wind any further. Therefore, it looks as though it is almost finished which is not satisfactory for a product of that price to only have that small window of time before it has run out
I have battled with sensitive eyes for years - itching – dryness – redness – tearing – swelling etc.
I tried one mascara after another and nothing worked for me.
At one point I had to stop using mascara & eye products completely, as they made my eyes so uncomfortable.
I searched far & wide for an allergy-free, cruelty free, ethical product. I tried heaps of brands – none worked.!!
Eventually I found Okkiyo – and I have been using it for ages now – with minimal issues and happy eyes.!!
The formula is hypoallergenic, ophthalmologist-tested and avoids harsh chemical preservatives and irritating things.
What’s more I love the square tube – easy on my stiff fingers and does not insist on rolling away from me.
I have pledged my allegiance to Okkiyo.
Great stuff!!
I'm a busy emergency doctor qith my own share of eye pathology and this is the first mascara I've found that doesn't run over a ten hours shiftmor irritate my eyes. Also love supporting women in surgery, great product!
Absolutely love this product! I have sensitive skin and anything on my lashes has always made my eyes sting. I had given up on wearing mascara but I saw an advert for OKKIYOI and I will admit, "scam" did go through my mind. I was so wrong. I absolutely love this mascara and have had no stinging at all. Thank you for producing a fabulous product for us gals with sensitive skin / eyes.
PRIORITEYES MASCARA (BROWN)
Being in my 60s with blepharitis and dry eye I have not worn mascara for several years. Have tried this product for 2 weeks and it is perfect. Easy to use and remove and my sensitive eyes are fine with it. Very happy customer.
Nice, doesn’t smudge, the brown colour is a bit dark (I like more of a lighter brown), other than that really good for my eyes:)
Very disappointed in Black and Brown Mascara. Excessive amount of very "wet" mascara is being withdrawn on the brush applicator resulting in clumpy lashes. The fibers on the applicator are too soft, they also clumped together when trying to remove excess mascara back into tube making it impossible to apply evenly. Definitely not worth the cost of these products.
PRIORITEYES MASCARA (BROWN)
PRIORITEYES MASCARA (BROWN)
I ended up with Panda eyes even using a primer and waterproof mascara and had almost given up on wearing mascara . I starting using the Okkiyo mascara and I’ve had no smudging or Panda eyes and it comes off easily at the end of the day with warm water so no rubbing with other chemicals to further irritate sensitive eyes.
Love it !
Easy to apply and no stinging eyes !!!!!
I absolutely love the mascara. I no longer have itching, watering eyes.
I have passed on your brand to many of my friends.
I must admit I was skeptical about using mascara again until I saw this, I have very sensitive eyes and had to stop using mascara due to infections. I can use this day and night and have had no problems at all.
This is the first mascara that I have been able to wear in a number of years that does not react with my dry, sensitive eyes. I have worn it for up to seven hours so far and absolutely no side effects. I am very happy as I have not worn mascara for such a long time and I feel like a new person.
At 72 I am aware my skin tone is fading as my hair and eyebrows are lightening and the brown rather than black eyelashes are kinder to one's looks. The composition of the mascara is fluid and not clumpy. No weepy eyes when using either colour. Very happy with the product.
Goes on easy, comes off easy. Have some build up of product on brush and base of handle on brush. Not sure if due to transport as live in tropics. But very surprised how nice it feels. Definitely will purchase again. Carol
A bit thick
After having cataract surgery I couldn’t find an eye mascara that didn’t irritate my eyes within an hour of putting it on. PRIORITEYES MASCARA Doesn’t irritate at all, such a relief to be able to wear an eye mascara like this one.

