PRIORITEYES MASCARA (BROWN)
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PRIORITEYES Mascara by OKKIYO: BROWN
- This is the same formula as our award-winning PRIORITEYES Mascara in Black
- Produced in response to our most frequently asked question
- By Leading Australian Ophthalmologist Dr. Jacqueline Beltz
- Specifically for sensitive eyes, clinically proven to be extremely well tolerated
- Made in Italy for high-performance without compromise: definition, volume, conditioning and nourishing
- Clean formula with over 90% natural ingredients, including Manuka honey
- Brown Colour for a more subtle look
- Square, visually-accessible packaging made of recycled materials
- Ethical practices: cruelty-free and $1 from each sale supports Aboriginal and Torres Strait Islander Eye Health
Experience the Fusion of Eye Care and Glamour with PRIORITEYES Mascara.
Start with clean, dry lashes — free of oil or old makeup residue.
Wiggle the wand gently at the root of your lashes, then draw upward and outward to coat evenly.
Apply one coat for a natural, everyday look, or two thin coats for a more dramatic finish. Let the first coat set for a few seconds before adding a second to avoid clumping.
Use a zigzag motion through the lash tips for separation and length.
Water, Citrus Aurantium Dulcis
(Orange) Fruit Extract, Citrus Nobilis (Mandarin Orange) Fruit Extract, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera (Carnauba) Wax,Oryza Sativa (Rice) Bran Wax, Palmitic Acid, Propanediol, Acrylates/Ethylhexyl Acrylate Copolymer, Polyglyceryl-6 Distearate, Silica, Stearic Acid, VP/Eicosene Copolymer, Myrica Pubescens Fruit Wax, Aminomethyl
Propanediol, Hydroxyethylcellulose, 1,2-Hexanediol, Caprylyl Glycol, Glycerin, Honey, Hydroxyacetophenone, Helianthus Annuus (Sunflower) Seed Oil, Laureth-21, Lycium Barbarum Fruit Extract, Potassium Sorbate, Mangifera Indica (Mango) Fruit Extract, Disodium Phosphate, Polysorbate 60, Tocopherol,
Sodium Phosphate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI77492 (Iron Oxides), CI 77499 (Iron Oxides).
Developed under the guidance of Dr. Jacqueline Beltz, this mascara is tailored for those with sensitive eyes, giving you the best chance of a comfortable, irritation-free experience. It's the perfect blend of medical-grade care and cosmetic elegance.
Indulge in Italian Craftsmanship: PRIORITEYES Mascara is not just makeup; it's a luxury experience for your lashes. Our black mascara is highly smudge proof, lasting through watery eyes and eye drops, all while being a breeze to remove. Its "clean" formula boasts over 90% natural ingredients, including nourishing Australian Manuka honey and rejuvenating citrus extracts.
Sustainable Packaging & Social Impact: Our commitment extends beyond beauty. The mascara comes in square, recycled packaging, designed for accessibility. Embrace ethical beauty with our cruelty-free promise, and feel good knowing that with every purchase, $1 supports Aboriginal and Torres Strait Islander Eye Health.
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CLINICALLY TESTED

90% NATURAL

LENGTHENING & VOLUMISING

WITHSTANDS WATERY EYES
Reviews
Let customers speak for us
from 2342 reviews
VISUALEYES EYELINER – ONYX
Very happy with the eyeliner clay. Haven't used the mascara yet. The mirror is anxious. Thanks for great product.
Both mirror and mascara brilliant - especially the mascara
Love it , would like it in a blue or navy colour
I love this mascara, I have glaucoma and dry sensitive eyes…., this product does not irritate my eyes and is simple to remove.
I am looking forward to trying the brown mascara which maybe a better choice ror for my colouring.
Love them! The eyeliner is so soft and glides on.
Feels light and fresh on lashes. No running or itching. Lasts all day. Love this mascara and have recommended to family and friends
PRIORITEYES MASCARA (BROWN)
Easy to apply, doesn’t irritate eyes 👀
Love it 🥰
Thank you
At last I have purchased a mascara that doesn’t aggravate my dry eyes and make them water. Love both the mascara and eye liner-they define the eyes and are very easy to apply.
Great product. I have always had sensitive eyes, suffering from allergies. This mascara is the only one that doesn't affect my eyes. It allows me to wear make-up again.
Lovely and soft, easy to apply and remove
Love my new safe mascara from Okkiyo
Having sensitive eyes this product is ideal !❤️
I ended up with Panda eyes even using a primer and waterproof mascara and had almost given up on wearing mascara . I starting using the Okkiyo mascara and I’ve had no smudging or Panda eyes and it comes off easily at the end of the day with warm water so no rubbing with other chemicals to further irritate sensitive eyes.
OKKIYO Magnifying Mirror — Silver (Limited Edition)
- 5 stars: 186 (78%)
- 4 stars: 22 (9%)
- 3 stars: 16 (7%)
- 2 stars: 7 (3%)
- 1 star: 8 (3%)
Nice, doesn’t smudge, the brown colour is a bit dark (I like more of a lighter brown), other than that really good for my eyes:)
Very disappointed in Black and Brown Mascara. Excessive amount of very "wet" mascara is being withdrawn on the brush applicator resulting in clumpy lashes. The fibers on the applicator are too soft, they also clumped together when trying to remove excess mascara back into tube making it impossible to apply evenly. Definitely not worth the cost of these products.
PRIORITEYES MASCARA (BROWN)
PRIORITEYES MASCARA (BROWN)
I ended up with Panda eyes even using a primer and waterproof mascara and had almost given up on wearing mascara . I starting using the Okkiyo mascara and I’ve had no smudging or Panda eyes and it comes off easily at the end of the day with warm water so no rubbing with other chemicals to further irritate sensitive eyes.
Love it !
Easy to apply and no stinging eyes !!!!!
I absolutely love the mascara. I no longer have itching, watering eyes.
I have passed on your brand to many of my friends.
I must admit I was skeptical about using mascara again until I saw this, I have very sensitive eyes and had to stop using mascara due to infections. I can use this day and night and have had no problems at all.
This is the first mascara that I have been able to wear in a number of years that does not react with my dry, sensitive eyes. I have worn it for up to seven hours so far and absolutely no side effects. I am very happy as I have not worn mascara for such a long time and I feel like a new person.
At 72 I am aware my skin tone is fading as my hair and eyebrows are lightening and the brown rather than black eyelashes are kinder to one's looks. The composition of the mascara is fluid and not clumpy. No weepy eyes when using either colour. Very happy with the product.
Goes on easy, comes off easy. Have some build up of product on brush and base of handle on brush. Not sure if due to transport as live in tropics. But very surprised how nice it feels. Definitely will purchase again. Carol
A bit thick
After having cataract surgery I couldn’t find an eye mascara that didn’t irritate my eyes within an hour of putting it on. PRIORITEYES MASCARA Doesn’t irritate at all, such a relief to be able to wear an eye mascara like this one.
I have thyroid eye disease so have found up until this week sensitivity all products.Not any more .Thankyou My eyes are made up once again !
I am a little concerned about wearing this mascara. I tried it but felt I had to remove it after a few hours because it was irritating my eyes.
I find this mascara clumps my lashes and its no easier to remove than other well known brands. Not overly impressed at all.
This is a great product and so easy on my eyes and now as I am getting older I decided to give the brown a try instead of the usual black and I love it. Rich and creamy, flows on easily and lasts all day - and now with the gorgeous eye liner I am loving the new look me - thank you Christina
I am on a mission to find the best mascara for sensitive eyes. I think I might have found it.
No irritation in my dry eye, and lovely results!
beautiful colour and glides on easily
I have not received my purchase....
Sadly, the products weren’t suitable for my eyes. I gave super sensitive skin and it triggered excema. Packaging, timely delivery all good. Just not the right products for me
PRIORITEYES MASCARA (BROWN)
Absolutely fantastic product l put the mascara on and it’s was cooling and surprisingly light weight before l realised it had been on 12 hours l have never been able to do that with other brands thank you so much OKKIYO
Does not deliver length and volume
I am happy with the product, every mascara I have used over the years, within an hour I have smudge marks under my eyes - I haven’t had this problem so far !! I am so happy 😁
My fav, purchased many times now & gifting to others!!
Thank you
Very happy with eyeliner product. Lovely and soft to apply.
PRIORITEYES MASCARA (BROWN)
I have found it increasingly difficult to wear eye make up as I’ve gotten older as my eyes water so much that it makes my make up run. This mascara has enabled me to wear eye make up again without my eyes watering.
I had given up wearing mascara as I invariably ended up with Panda eyes ie. mascara under my eyes. This mascara stays put. Amazing. And it is easy to remove. Luv it!
I stopped using mascara years ago because of the effect on my eyes. Now at the age of 72 I’ve begun to use the mascara and the eyeliner and loving them both.

